GOALS
- Inspire love
- Educate and inform
- Instill an appreciation for nature
Goals of the business include the following:
- Consistently improve the customer experience through transparency and smooth communication methods
- Market effectively to popularize pet bird products to be widely known and in demand
- Maintain and manage a small team to meet demand and expand
- Always work with individuals from diverse backgrounds and experiences
- Engage in charitable giving in the most productive and beneficial ways possible through conversation, research, and data
- Conduct business in a socially responsible and ethical manner