• Inspire love
  • Educate and inform
  • Instill an appreciation for nature

Goals of the business include the following:

  • Consistently improve the customer experience through transparency and smooth communication methods
  • Market effectively to popularize pet bird products to be widely known and in demand
  • Maintain and manage a small team to meet demand and expand
  • Always work with individuals from diverse backgrounds and experiences
  • Engage in charitable giving in the most productive and beneficial ways possible through conversation, research, and data
  • Conduct business in a socially responsible and ethical manner